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Rihanna’s Fenty Beauty Expands into Ulta Beauty

Ulta Beauty guests will be able to shop the full Fenty Beauty product assortment.

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By: Charlie Sternberg

Associate Editor


In beauty retail news, Fenty Beauty by Rihanna, which was just named our Beauty Company of the Year, will roll out into Ulta Beauty stores.

The brand will be available at all of Ulta Beauty’s 1,300+ store locations and on Ulta’s website on March 6, 2022. Note: Ulta recently surpassed Sephora as America’s favorite beauty retailer.  
 
Rihanna created Fenty Beauty as “Beauty for All” with the mission to help “everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style.” It is this ethos that influenced Rihanna’s decision to expand her Fenty Beauty family to Ulta Beauty, the nation’s largest beauty retailer.
 
“We are thrilled to welcome the iconic Fenty Beauty to the Ulta Beauty family. Rihanna has creatively developed and meticulously nurtured one of the most loved, inspirational beauty brands in today’s market. Our guests have kept Fenty Beauty at the top of their wish lists and we can’t wait for them to discover these beloved products at Ulta Beauty stores nationwide,” said Monica Arnaudo, chief merchandising officer, Ulta Beauty.
 
Ulta Beauty guests will be able to shop the full Fenty Beauty product assortment, including the newly launched Fenty Icon Refillable Lipstick.

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